Two popular websites embrace print offshoots

I wrote awhile back about Grantland, the superb sports and pop culture website operated by Bill Simmons and funded by his bosses at ESPN. The site has grown into a lively alternative to more traditional sports brands (S.I., even ESPN) but is now finding success by going traditional -- to print.  

I also want to highlight a cool project from Voice of San Diego, a community-funded news site that is now publishing a monthly magazine in hopes of increasing its revenue. 

Both are more examples of web-first ventures wading into the world of print, both for new revenue but also to extend their brands. 

The sleeve on Grantland Quarterly 2 doubles as a cool two-sized poster. Sweet!"Grantland Quarterly" is a collection of Grantland's best and most interesting content from the previous three months. 

Simmons is ESPN's biggest star online, although I can only take him in small doses. His greatest gift to Grantland, however, is ceding the spotlight to a diverse group of lively writers. Chuck Klosterman, Malcolm Gladwell and Charles Pierce are just a few of the cast that make Grantland perhaps the most invigorating sports publication around. 

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Basque culture is focus of second Californian e-book

The Bakersfield Californian has released its second e-book, Louis Amestoy's "Being Basque in Bakersfield." 

The book shares a newcomer's observations about connecting with Bakersfield's large and vibrant Basque community. Amestoy, The Californian's digital convergence manager, is of Basque heritage but had little contact with the culture until moving to Bakersfield in January.

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404 pages shouldn't be dead ends

Anyone who has surfed the Web for any time has hit a so-called 404 error page. These are "page not found" messages that are served when a person types a bad url or the content no longer exists at that address. 

This TED presentation from Renny Gleason points out that most website operators are missing a great opportunity to make the most of a bad situation. Instead of serving up a page full of technical jargon -- usually technical wording peppered with references to "404" -- why not deliver a page that aims to restore "a broken relationship"?

This something we've been doing on The Bakersfield.com Network for awhile. Here are five screenshots of our 404 pages.

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