Take your blinders off, protect your privacy
Wednesday, August 17, 2011 at 1:02 AM Personal privacy in a 24-7 digital world may sound quaint, and I'm certainly aware of the tradeoffs each of us makes as personal information becomes a form of currency.
But knowing that personal information is currency one should actively and tightly control isn't something the average person is aware of, let alone cares about.
Therein lies a big problem as more and more entities get their hooks into personal data via our computers, smartphones and smart TVs. It's one thing to hand over your name, email address and ZIP code in exchange for free access to a service. But it's much more serious when you're unaware that digital service is also tapping into your personal contact list, following your browsing history, even tracking your location.
The growth of free smartphone apps has increased the prevalence of these privacy threats. Too often we're too focused on firing up a cool app instead of first reading the fine print that may raise eyebrows.
Case in point: I recently got a notice to upgrade the Android app from a local TV station.* Since my company had just released a new Android app for our 661411 brand, I dived in to the fine print to see what had changed with this TV station app. Good thing I did.

