Amazon Kindle, Part 2

I promised to talk about some audience-building things Amazon is doing with the Kindle, and my favorite is what I call "snacking."

Amazon gives its Kindle customers the ability to download for free a sample chapter of any of the 300,000 digital books it has in stock. This does a few things: One, it mimics the experience one has in a bookstore, where you can physically sample a book before buying.

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Amazon Kindle, Part 1

I'm a relatively new user of the Amazon Kindle, and I've become a fanatic.

My lovely wife bought me a Kindle 2 for my birthday, and I've used it daily in the two-plus monthKindle 1 is a dogs since. I've purchased multiple books, newspapers, even subscribed to a blog. Now, I've added a blog from bakersfield.com -- where I work -- to Amazon's list of offerings (more on that in a subsequent installment).

In multiple posts, I'll detail some things that interest me about the Kindle, beginning with Version 2.0 and it's brilliant design. I'll also tackle some amazing but very subtle things Amazon is doing to pull customers into its grasp, as well as challenges and opportunities in local marketplaces.

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