FeedBrewer taking Printcasting into the future

Updated on Friday, October 15, 2010 at 8:23 PM by Logan Molen

It’s exciting to finally be able to talk publicly about the launch of FeedBrewer Inc., a new company created to provide custom publishing services utilizing the Printcasting tools that have their roots in Bakersfield.

FeedBrewer is the next evolution of Printcasting, a self-publishing venture funded by the Knight Foundation and Participata LLC, a subsidiary of The Bakersfield Californian. Participata, which provides staff and other funding for the two-year Printcasting project, is a minority shareholder in FeedBrewer.

The goal with FeedBrewer is to continue Printcasting’s mission of simplifying the concept of “publish once, distribute multiple places” by providing custom services. By spinning off a new company, we think we’ll be better positioned to find the outside investment that can ensure the project’s long-term success. Printcasting will remain a free service at its core, but we envision FeedBrewer as a business that provides a variety of "freemium" services.

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